![]() ![]() Once consumers submitted their contact information, Simple Health Plans’ sales reps would quickly reach out by phone. ![]() Some included logos of major health insurance providers such as Blue Cross Blue Shield, Aetna and Cigna, while at least one carried the headline, “We Quote ALL Major Health Insurance Carriers.” Simple Health owned many of the sites, while others were third-party sites that earned commissions through referrals. The pages tell story after story of Simple Health’s sales reps leading customers to believe they were buying health insurance plans that covered pre-existing conditions and visits to primary care doctors and specialists, and provided co-pays for procedures, prescription drugs and other essential health benefits as required under the Affordable Care Act.ĭocuments filed by FTC in open court in support of the injunction include affidavits from bilked customers, interviews with former employees, an analysis by a health insurance expert, transcripts of sales pitches with undercover FTC investigators posing as customers, and the sales script that convinced consumers to provide their credit card information for what they believed was real health insurance.Īs a whole, the documents lay out a formula to mislead customers.Ĭonsumers searching the Internet would turn up websites claiming to provide information about obtaining comprehensive health insurance, using terms such as ACA (Affordable Care Act), Medicare, Obamacare, and Obamacare Marketplace. District Court in Miami documenting the FTC’s investigation into Hollywood-based insurance agency Simple Health Plans LLC and its numerous satellite companies. They didn’t know they were opening the door to being victimized by a sophisticated South Florida-based marketing scam built on phony compassion, slippery language, and outright lies, according to a months-long investigation by the Federal Trade Commission.ĭetails of the alleged deceptions fill 1,631 pages filed in U.S. The ads promised affordable health insurance, and distressed consumers - many who had just lost their jobs and couldn’t afford spiraling premiums for Obamacare - clicked on them and left their names and phone numbers. ![]()
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